●
Duration: 5 Days
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Target Participants:
Entrepreneurs, marketing managers, executives responsible for business
development
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Prerequisites:
○
Basic
understanding of marketing principles
○
Experience in
a marketing-related role preferred
●
Candidate Profile:
○
Professionals
aiming to enhance marketing effectiveness
○
Business
owners seeking growth through marketing
○
Executives
responsible for customer acquisition and retention
Program
Outline:
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Day 1: Marketing Fundamentals
○
Pre-Assessment: Marketing
knowledge evaluation
○
Understanding
the marketing mix (4 Ps)
○
Market
research methodologies
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Day 2: Branding and Positioning
○
Building a
strong brand identity
○
Differentiation
and value proposition
○
Workshop: Developing a branding
strategy
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Day 3: Digital Marketing Strategies
○
Leveraging
social media, SEO, and content marketing
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Email
marketing and automation
○
Interactive Exercise: Creating a
digital campaign
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Day 4: Customer Segmentation and Engagement
○
Identifying
and targeting customer segments
○
Enhancing
customer experience and loyalty
○
Case Studies: Successful
marketing campaigns
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Day 5: Marketing Plan Development
○
Integrating
traditional and digital marketing
○
Measuring
marketing effectiveness (KPIs)
○
Post-Assessment: Marketing
strategy proficiency
○
Action Plan: Crafting a
personalized marketing plan
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