Advanced Sales Techniques and Customer Relationship Management (CRM)

This bootcamp aims to boost sales effectiveness by covering advanced sales techniques, persuasive communication, negotiation skills, and customer relationship management strategies. Participants will learn how to build strong client relationships, handle objections, close deals effectively, and leverage CRM tools to enhance customer loyalty and lifetime value.

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Bootcamp Overview

     Duration: 5 Days

     Target Participants: Sales professionals, account managers, business owners

     Prerequisites:

     Experience in sales or customer service roles

     Basic understanding of sales processes

     Candidate Profile:

     Sales representatives aiming to enhance their skills

     Account managers seeking to improve client relationships

     Entrepreneurs focused on increasing sales and customer retention

Program Outline:

     Day 1: Mastering the Sales Process

     Pre-Assessment: Evaluate current sales skills and techniques

     Understanding the modern sales landscape

     Advanced prospecting and lead qualification

     Interactive Exercise: Developing effective sales pitches

     Day 2: Persuasive Communication and Negotiation

     Techniques for persuasive selling and storytelling

     Building rapport and trust with clients

     Role-Playing: Negotiation scenarios with challenging clients

     Day 3: Handling Objections and Closing Deals

     Identifying common objections and effective responses

     Closing techniques for different customer types

     Business Simulation: Simulated sales meetings with feedback sessions

     Day 4: Customer Relationship Management (CRM)

     Understanding CRM systems and their benefits

     Utilizing CRM data for sales optimization

     Workshop: Hands-on experience with a CRM platform

     Day 5: Building Customer Loyalty and Retention

     Strategies for enhancing customer satisfaction

     Implementing loyalty programs and personalized communication

     Post-Assessment: Assess improvement in sales capabilities

     Action Plan: Developing a personalized sales enhancement strategy

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Course Content

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3,300.00 €

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